Resume

Experience

2023-present

Art Director (Contract)
Baystate Health | Springfield, MA

Support creative direction and UX design for high-visibility campaigns across print, digital, and video within a large, integrated health system. Partner with cross-functional teams to improve information architecture, workflows, and digital asset management, enhancing usability, consistency, and system-wide brand standards.

2020-present

Freelance UX/UI Design & Brand Consultant
Independant Contractor | Wappingers Falls, NY

Serve as an external creative consultant, leading brand strategy, UX/UI design, and design systems for national and regional organizations. Advise on positioning, visual identity, and content strategy, and deliver integrated creative work while managing projects from concept through delivery.

2017-2020

Creative & Brand Strategy Director
WMCHealth | Valhalla, NY

Led enterprise brand strategy and visual identity across a nine-hospital healthcare system, overseeing teams and partners to deliver consistent, narrative-driven brand expression. Established brand standards, led a multi-site web consolidation, and translated insights into high-impact campaigns.

2014-2016

Marketing Director
MidHudson Regional Hospital | Poughkeepsie, NY

Led marketing and brand integration during the hospital’s transition into a larger health system, guiding change communications across the organization. Partnered with leadership to implement brand standards, wayfinding, and messaging, informed by market research and stakeholder engagement.

2011-2014

Communications Director
Nuvance Health | Danbury, CT

Led communications and creative execution for a $50M capital campaign, developing integrated messaging, campaign materials, and executive communications while managing media relations. Expanded role post-campaign to support network-level marketing and a system-wide rebrand.

2000-2010

Creative Services Director
Guideposts | Carmel, NY

Led an in-house creative services team across print and digital, delivering brand, editorial, and marketing initiatives. Oversaw creative operations, workflows, and external partners to drive consistency, efficiency, and high-quality execution at scale.

Education

2010

Bachelor of Arts, PR & Communications
Mount St. Mary's College | Newburgh, NY

Skills

UX/UI Design
Copywriting & Translation of Complex Content
Brand Strategy, Governance & Design Systems
Executive Presentation Design
Cross-Functional Leadership & Stakeholder Alignment
Creative Direction & Design Quality Oversight
End-to-End Project Leadership (Concept through Execution)
Vendor & Agency Management
Operational Workflow & Process Optimization
Medical, Legal, Regulatory Review (MLR)

Technology

Adobe Creative Suite (i.e. Photoshop, Illustrator, InDesign)
Collaboration (e.g. Figma, Trello, Microsoft Teams)
Content Management Systems (CMS)
Digital Asset Management (DAM)
Generative-AI (e.g. Flux, Firefly, MidJourney, Gemini, ChatGPT)
Presentation Builders (e.g. PowerPoint, Keynote, Google Slides)
Project Management Systems (e.g. Basecamp, Monday.com, Workzone)