• Optimized project management tool to streamline project intake, scheduling, and communication among team members and cross-functional departments, resulting in 30% reduction in turnaround time.

• Restructured digital asset management methodology by developing logical nomenclature, categorization, and navigation, resulting in 40% faster searches and increased user engagement.

• Retooled digital newsletters, amplifying interactive elements and advanced navigation features, leading to a 30% increase in open rates and a 45% increase in feedback submissions.

• Designed and implemented branded templates for use by general staff for low-priority, minimal exposure internal communications, allowing creative services team to focus on high stakes, strategic projects.

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*After a company-wide restructuring led to my position being eliminated in March 2025, I was rehired as a contractor.

• Services Offered: Brand Development; Competitor Analysis, Content Curation; Copywriting; Corporate Identity; Digital Advertising, Editorial Guidelines, Logo Design; Marketing Materials; Social Media Assets and Planning; Website Wireframing, Design, and Administration

• Client Roster: American Heart Association, Bloomberg, Crohn’s & Colitis Foundation, Enhanced Recovery After Surgery - Cardiac Society, Goodwill Industries, Guideposts, Guiding Eyes for the Blind, National Geographic, Reader’s Digest, Recurring Donor Media (RDM), Smithsonian

• Directed editorial and design teams in establishing content hierarchy and selecting spread/cover art for monthly custom print/digital pub (80K circ.) showcasing provider expertise and thought leadership. 

• Developed web-based corporate visual identity and standardized editorial guidelines, leading to a 40% improvement in brand consistency as measured by stakeholder feedback and third-party marketing audit.

• Led task force in unifying more than 20 standalone websites into single platform: conducted extensive user research, optimized architecture, and implemented responsive design, improving page load time, session duration, and conversion rates through enhanced SEO tactics.

• Managed internal design team and day-to-day relationships and negotiations with external ad agencies and freelancers, achieving significant reduction in overall creative spend and improved resource allocation.

• Directed photo/video shoots for brand awareness campaigns featuring real patients and providers across print, broadcast and OOH channels, resulting in a 30% increase in engagement across digital platforms.

• Delivered executive presentations to hospital administration and the board of directors, leading to a 90% approval rate for proposed advertising initiatives and increased budget allocations for marketing efforts.

• Collaborated with clinical teams to develop comprehensive patient education materials, resulting in a 30% increase in health literacy scores and a 15% improvement in patient satisfaction scores.

• Conducted competitive data analysis and research studies (i.e. focus groups, outreach, direct mail surveys) to test market conditions adjacent to newly acquired hospital.

• Facilitated task force to address workforce concerns, including job security and strategic planning to reduce anxiety and encourage engagement with the new parent company.

• Coordinated the installation of way-finding schematics across main and offsite locations to improve patient safety and satisfaction amid a network affiliation name change.

• Developed and executed comprehensive communications plan to introduce and reinforce ‘rebrand’ to the workforce, medical community, primary and secondary service areas. 

• Aligned multiple stakeholders and contributors throughout network in creating, producing, and distributing direct mail campaign in support of rebrand.

• Developed integrated multi-channel marketing plan for a $50M capital campaign, surpassing fundraising goal by $20M, included conceptualization, copywriting, design, and production of case statement.

• Developed and distributed media kit and cultivated reporter relationships (media relations), effectively communicating campaign objectives and handling inquiries about fund allocation and activities.

• Launched interactive campaign microsite, facilitated virtual tours and community engagement, resulting in a 75% increase in small donations and a 25% rise in community participation.